No other tech company is more responsible for shaping the modern internet and modern life as we know it than Google. The project that started as a new search engine now holds more than 1 billion users in more than 8 products. Google has become such a pivotal part of the human experience in the recent decades that it’s a verb now, used not only to search the everything known to human knowledge, but also to communicate, perform, work, use media, and drive through the vast internet in 2018. In over 20 years, it’s become one of the most staggeringly successful corporations in the world. How did it become so?
- Incredible Speed: Google was five to ten times faster than all of its competitors when returning search results. Google set the benchmark because before it, nobody even dreamed search results could be fast in the first place. But just being fast wasn’t enough, Google also went transparent and let the users see exactly how quickly the result was delivered (e.g. ‘0.24 seconds’), creating a powerful impression and enticing trust in the users’ minds. In fact, according to a study by Moz, Google’s query speed, or “the average time from hitting the search button to having a fully-loaded results page”, exceeds all other search engines.
- Deeper Index: Since it was built on the academic thesis model, Google crawled deeper and broader than its competitors which lead to better and richer results. This was another thing they made transparent to the users on top of the page (e.g. ‘About 12,560,000 results’) to let the users know how much deeper their searches were.
- Relevant Results: Due to the extensive indexing and crawling, Google’s results were much more relevant than their competitors. Their unique PageRank algorithm was one of the most important factors that decided this, along with other factors that went into their ranking algorithms.
- Simple Interface: One of the most unique things about Google was how clean and minimalistic it kept its look during a time when competitors were cluttering and stuffing their UIs with banners, ads, and much more. It removed the distracting yellow box on top of the SERP and kept it simple. This ensured that the search was the only point of focus for the user, which they appreciated.
- Specific Sections: It’s the little things that count and Google did one of those little things by being the first search engine that showed small sections or snippets on results to let the user easily know which part was relevant to their search. For users, this was tremendously useful and time-saving as it ensured they knew right away which results were relevant and which were not just by glancing at the results page.
- Site Directory: As mentioned previously, the vast directory of pages and links have made Google the most extensive library for information in the world. It has over 25 million sites.
- Focused Search: This is one of the most important reasons, if not the most. Google has been known for its search engine and for many years, that was its only product. This kind of singular focus on only one area led to wondrous results in product development. Even after it became the dominant search engine, Google didn’t lay back and bask in its laurels. It worked harder to improve and optimise the search engine and doubled the efforts. By investing heavily in things like building a smooth testing framework, funding in data tech, working out a monetization strategy that would not compromise the user experience, and much more, Google changed the game completely for everyone and set a new standard that became almost impossible to meet.
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